Territory Sales Manager (f/m/d) Midmarket – SAP

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Territory Sales Manager (f/m/d) Midmarket  

The Territory Sales Manager (TSM) is responsible for focusing on complex sales engagements at existing customers, which are mainly partner-driven in the midmarket-segment. The TSM is specialized in the consumer product and retail industry, covering all the SAP solutions, satisfying the customers` needs. He/she is working in conjunction with the partner management team, ensuring a successful sales cycle with our strong partner ecosystem. The TSM covers opportunities in partner- / SAP-accounts above a specific revenue threshold defined in the GTM-setup of the Market Unit/Region. The objective is to coach the partner-sales teams on building a productive pipeline as well as maximizing the revenue via active engagements on selected opportunities.


  • Industry specialized Business Development of a pre- defined set of SAP customers
  • Aligns with Partner Business Managers (PBMs) on Partner Business Planning for the territory covered; identifies opportunities for further growth in the territory and becomes active, in collaboration with other internal stakeholders (PBMs, Digital Demand Executives (DDEs), Presales etc.).
  • Responsible for creation, monitoring and review of business development activities around the solution- or industry- specialization area. Defines innovative approaches to generate business and executes either directly or via the partner-sales teams. Drives core strategies and actions to ensure KPI achievement.
  • Develops the existing customers to an Intelligent Enterprise, based on SAP`s strategy.
  • Coaches partner sales reps to interact with prospects in large or complex software (SW) deals in his area of solution / industry expertise in order to position the value of the respective SW or industry solution as supported by ROI, business case development, references, and supporting analyst data.
  • Ensures high conversion rate from pipeline to deal closure, Shortening of the sales process and improvement of win rate in order to achieve real volume business. Be an expert on the competition with their assigned industry and/or geography.
  • Understand competitive threats (e.g., how to beat the competition).
  • Drives deal closure by involving him-/herself in big and complex opportunities of partners assigned. Balances his direct / indirect activities in order to maximize the revenue in the territory assigned


Enables partners to independently drive business with the following resources:

  • Partner demand generation plan to build a business pipeline in alignment with the PBMs.
  • Partner competency plan to ensure partner resources are trained on the latest solution and sales content.
  • Partner resource utilization plan so partners have full access to and are utilizing SAP tools and methodologies.
  • Presales coaching plan for existing and new partners.
  • Generally will be focused on volume segment and ensure alignment with Indirect Channel Management, PBMs and DDEs based on key channel economics.  Where available will act in strong interrelationship / be co-located with similarly specialized sales roles (e g specialized Solution sales).
  • Monitoring the effective and appropriate use of SAP assets (i.e., Presales) by partners.
  • Reporting on sales progress throughout the year; identification of deviations from plans agreed and actively engaging in measures to deliver goals agreed to.



  • Minimum 7 years experience in sales & indirect sales
  • Knowing or having successful experience in multi channel go to market models
  • Understanding the principles of solution & cloud selling through Partners
  • Knowledge and understanding of Indirect channel dynamics
  • Knowledge of ERP market
  • Local market knowledge and understanding
  • Business fluent in German and in English is a must



  • Minimum a bachelor’s degree or quivalent​​​​​​​


We are SAP

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.


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SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.


SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com.


EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID:292335 | Work Area: Sales | Expected Travel: 0 – 50% | Career Status: Professional | Employment Type: Regular Full Time  | Additional Locations:

Job Segment: Sales Management, ERP, Business Development, Manager, Sales, Technology, Management

Tagged as: SAP

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